South Congress, Austin by night |
user:PRODUCER
A SOCIAL PROJECT. I have started a journey of research to establish an outlook on the challenges social media create for ad- and media agencies with a specific focus on women as social media drivers.
Tuesday, March 15, 2011
Howdy from Austin, Texas!
Tuesday, March 1, 2011
Sunny L.A.
Here is a shorlist of the people, I'll be interviewing:
- Jane Jordan-Meier the author of: The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age
- Bastien Beauchamp, President & Co-Founder of The Bees Awards (a social media campaign award show)
- Preston Lewis, Co-founder & Director, Bonfire Communications
- Karina Grotz, entrepreneur and connector extraordinaire
- Christopher Franco from my own company but based in L.A., Senior Planner Emerging Media
Saturday, February 26, 2011
My journey has begun!
Soon I'll be in the US to do interviews with people, attending SXSW in Austin, Texas for 10 days. It is going to be crazy with more than 60.000 people passing by the city, talks, premieres and lots of concerts to attend. Not to mention all the informal conversations at all the parties hosted by companies such as Skype, Mashable and Frog Design (that's just for the Interactive part). Check SXSW out here or try out the app SXSW GO
I'll tell you more about all the people I will do interviews with on my way.
I'll tell you more about all the people I will do interviews with on my way.
Thursday, February 24, 2011
Guestblogging & writing some...
While I'm at SXSW I'll be guestblogging for the social media agency Mindjumpers at their blog and do some articles for the magazine Markedsføring.
Don't know what my take will be yet but will try to find some interesting stories and cover some of the talks. It looks like social philantropy is pretty big this year i.e. how brands do all sorts of giveaways (services, products etc.) to their users and costumers.
Don't know what my take will be yet but will try to find some interesting stories and cover some of the talks. It looks like social philantropy is pretty big this year i.e. how brands do all sorts of giveaways (services, products etc.) to their users and costumers.
Tuesday, February 1, 2011
Wisdom of the Crowd
That's what I am planning to ask you and anyone else who I can reach through conversations, via social media platforms, that I already spend much time on and here. I need your help to get a wide spectre of input.
Already, I started meeting with some skilled people here in Copenhagen. And I'd love to hear your ideas and inputs too, thanks!
Etiketter:
crowdsourcing,
wisdom of the crowd
Monday, January 10, 2011
Being social equals reciprocity!
Rally to Restore Sanity, Washington DC, October 2010 |
Here's an initial thought:
What I've seen both on- and offline is that being social is about reaching out and being heard. It's about letting your own voice be heard but also acknowledge others. So, in order to be part of anything social, you have to change between giving and receiving within a wide range of capitals i.e. social/cultural/economic.
It's the basics of the reciprocity principle which the French anthroplogist Claude LĂ©vi-Strauss introduced and which you still find in all social relations.
Friday, December 31, 2010
A map of human relationships
Etiketter:
being social,
facebook,
social media
Monday, December 20, 2010
Show me your mobile device... and I tell you who you are...
How you see yourself, how you like to see yourself and how you look at others. Segmentation at its worst/best. Picked it up from the blog marketear.
Iphone vs. Android vs. Blackberry (via marketear.blogspot.com) |
Etiketter:
android,
blackberry,
cultural capital,
identity,
insight,
iphone,
segmentation,
selfidentity,
social capital,
style,
tech
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